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January 28, 2020 3 min read

by Jesmar Arévalo
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It is a fact that we all want to adapt our spaces to meet our needs. We want to feel comfortable and to have everything be functional. The ultimate goal is to transform our private places in a way that they become a reflection of our own personality. There’s nothing more satisfying than having the opportunity to establish independent living on our own. It is fair to say that this has been a tough path for women. But the latest data has proved this independence is being reached. And as a result the independent woman is happily taking on the task of home improvement projects. We can even say that accomplishing these tasks can be rewarding and fun.

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Even though we have to admit it’s harder for women to move in this direction, we have proven that we can take over any home repair project in a successful way. And do so while getting incredible results. Being involved in this field has allowed people to share different points of view and fresh ideas. In light of this new segment in the work force, new ways of doing things are emerging as a result of shared ideas and experiences. These new procedures are working just fine. Proof of this is seeing new products emerge designed specifically to meet the requirements of the home improvement Moms.

Taking a closer look, we can see some changes happening. Manufacturers are seriously considering this niche as something that requires more attention, and they have proved they're willing to follow this lead. Some producers have started trying out small but positive initiatives by including in their product lines a complete set of fundamental tools for home improvement projects in pink and other cheerful colors.

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We can't say for sure that the decision to produce an article in a particular color will limit its usage to a specific group of people. But it is a fact that manufacturers are aware of their potential male buyers and their preference for sober colors. It works similarly for women as well. Most will choose cheerful colors.

The existence of these options in the market means someone out there is listening. And realizing that home improvement projects can be performed by females as well as males. So heads up people. This is not about pink tools! This is about people betting on the growth of this change, people that understand the possibilities it can offer, and how its success is having a positive effect on society and the economy.

It's good to know that it is possible to find tools that are being made based on women’s needs. For instance, it is possible these days to find a lighter drill that helps you with accuracy while putting together a piece of furniture. We are not talking about play tools! These are real tools that require substantial investment. They are intended to offer the same power and resistance of any other tool, but with improved design characteristics complementary to a woman’s use.

Some women might be comfortable using standard tools, and there’s nothing wrong with that. But we must also consider that others would like to have access to newly designed tools that have been improved especially for them. So both groups can work feeling safe while getting the same results. The main issue here is that the option will be there for you if you need it.


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So we would like to encourage you, and all, to go for it! Dive “Hands-On” into that chosen project of your dreams. But first, make sure you have all the tools necessary to complete your project in a safe, professional and successful manner.



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